Estée Lauder
JUNE 2015 - APRIL 2024
Hero Offer Asset Creation
During my time working for Estée Lauder Companies. I created key pieces from scratch that helped the business achieve strong sale results and included key marketing moments for Black Friday, Christmas and Valentines Day. These creatives were maximised across the brand site, email marketing, social and affiliates. I was responsible for the creation of 1-3 weekly offers for Estée Lauder by creating backgrounds and utilising e-commerce product shots. Examples of recent asset creation from scratch can be found below.
Discount Event Asset Creation
In my role at Estée Lauder Companies, I was responsible for designing key campaigns from inception for their monthly discount events and step up offers. These promotions are only available for a limited time and must be consistent with the other components that were live on the site during that period.
Midsummer Moment Campaign
Estée Lauder's Midsummer Moments Campaign runs for four days and features a new offer each day. This campaign has proven to be highly successful and stands as one of the brand's most significant initiatives of the year. I collaborated with producers, brand teams and photographers, to conceptualise the visual direction and concept of each shot for each daily offer, as well as creating the engaging content that featured prominently on the homepage and landing page, highlighting the daily timed offer and and a preview of the upcoming offer.
Midwinter Campaign Campaign
Estée Lauder's Midwinter campaign ran for one weekend and is regarded as one of the brand's key annual campaigns. I formulated and developed the creative direction for the campaign, driving impactful results from concept to execution alongside creating the engaging content that was prominently showcased on the brands homepage, landing page, and across all digital platforms.
Longest Night Campaign
Estée Lauder's Longest Day Campaign runs for 16 hours, featuring a new promotion every hour. My role involved redesigning the original creative for the primary landing page displayed below, in addition to developing engaging content that was prominently featured on both the homepage and the offers page, showcasing the hourly timed offer and previewing the upcoming offer.
Choice of Gift Campaign
In circumstances where a dedicated photoshoot cannot be executed, I was responsible for reskinning old promotions by retouching the colour schemes and adding alternative backdrops to create a new theme for the campaign.
Hero Asset Animation
Examples of animated digital creatives using timeline within Adobe Photoshop.
