Matches Fashion
FEBRUARY 2014 - JUNE 2015
Fully Responsive Email Designs
With the growth in the usage of mobile devices, it become crucial to accommodate responsive design in email marketing. Whilst working as a Junior designer at MATCHESFASHION.COM, I feel my biggest contribution was assisting in the development and creation of their responsive email templates.
Marketing and Promotional Emails
During my time as Junior Designer at MATCHESFASHION.COM, one of my main roles was to design weekly trend and marketing emails. I typically produced 8-10 emails each week. Here are a selection of examples of some of the emails that I created. Regular emails include: The Style Report Email, Weekend Edit Emails, Trend Emails, Dynamic Just in Emails and Non Bau Emails
Website Landing Pages
Examples Include: Lookbook Landing Page for Menswear and Womenswear, Magazine Sign Up Pages, Sale Landing Page and Style Steals Landing Page.
Style Is Campaign
I was involved in assisting with the artwork to support Marketing and Social Campaigns for various campaigns such as the STYLE IS campaign. To celebrate the launch of issue no.3 of The Style Report print magazine, Matches launched a social media campaign, asking customers to tell them what #StyleIs via Instagram or Twitter. I was responsible for designing the main landing page for the competition along with promotional assets for social media and email banners.
Studio Landing Page and Meganav
The studios are curated shopping spaces dedicated to a particular theme. These online destinations offer a specific range of products housed within a specially designed and merchandised space. During my time working at Matches, I was responsible for updating the imagery on the studio landing pages and mega nav.
