Too Faced
JUNE 2015 - APRIL 2024
Asset Creation and Social Campaigns
While employed at Estée Lauder Companies, I played a key role in the creation of campaigns and offers from scratch which supported the sales and marketing performance for Too Faced UK. This was achieved by producing compelling digital assets, maintaining brand consistency, and implementing them across email, social media, and website platforms. The following examples demonstrate the portrayal of these creatives on social media.
Cyber Week and Black Friday Campaign
I formulated design solutions tailored for the UK market by creating engaging digital assets for significant events, including Cyber Week and Black Friday as depicted below. This process included the creation of impactful digital assets for multi tiered offers which were then featured on the brand's website, in email communication and on social media platforms.
Get the Look Landing Page and Rollout
I was responsible for creating compelling landing pages for Too Faced UK such as their Get the Look section which uses a variety of media types, including videos, graphics, and photographs.
Wyng Spin to Win Game
Here I have utilised Wyng to develop an interactive gaming feature designed to offer discounts and sample sets, to enhance engagement and increase website traffic for Too Faced UK. The main landing page showcases a ‘wheel of fortune’ that animates and stops on one of its segments, revealing a prize. Depending on the result, a relevant pop-up appears, accompanied by instructions for the next steps.
Shop and Save Event
My role involved the design and development of pivotal campaigns from inception for Too Faced's discount events which were maximised across the brand's website, email marketing, social media, and affiliate programs.
